You might be wondering what changed for me in those years leading up to me starting to finally get placements and make some money from music.
I learned three things:
1) A Strong Producer Brand Brings Opportunities
When I say "strong" I mean recognizable.
Once I got a good tag, a memorable name, & started putting out some cool content that aligned with my brand identity, I started to see more money and opportunity from music production.
This is so important. Think about it.
We live in a digital world where in many cases we are judged by our social media profiles.
In order to have access to the best and most opportunity, you want an online presence that others remember & respect.
There's a reason why the producers who are the biggest all have memorable names, tags, and in some cases looks.
Branding
2) Your Network Is 10x More Important Than How Good Your Beats Are
This isn't a secret anymore, but some producers still don't understand this fact.
Imagine being invited to a studio, equipped with the hardest beats known to man on your hard drive.
You have just been invited to play beats for a hot new artist.
You enter the studio and there's another producer there already.
Him and the rapper are talking and joking, almost like they're friends.
He ends up playing a beat before you for the artist.
The beat is pretty mediocre at best, so you're excited because you've got HEAT ready.
The rapper raps on the mediocre beat then decides to end the session once he's done with the song.
Yes this is a real scenario that happens.
There are 3 main things to pay attention to from this story
- Since the other producer knew the artist closely, this increased his chances of getting the placement with the artist
- I was INVITED to the studio session
- The beat that was rapped on was MEDIOCRE
In the music business WHO you know & how well you know them will almost always trump talent.
3) Motivation & Consistency Are The Foundation Of Success
What seperated the person I was before getting placements & the person I became as I began to work with big artists, were two things.
How consistent I became & how motivated I became to crush my goals.
Showing up everyday for me was a challenge at first, but by applying certain strategies, I was able to create a system for myself that keeps me motivated to consistently work towards my goals.
One of the hallmark signs of anyone who is successful is their work ethic.
Once I discovered the strategies I outline in this guide, I was able to stay consistent and motivate myself to action at will.